Swire Properties created the large-scale, retail-led Taikoo Hui mixed-use brand to reflect the company’s quality based Honk Kong product.
Monday was commissioned to develop the brand strategy, brand narrative and core identity for a coherent Mainland China-sensitive Taikoo Hui brand. We created a simple, classic logotype, and an elegant marque for all branded materials, and comprehensive visual guidelines for the HKRI Taikoo Hui, the mixed-use development on Shanghai’s Nanjing Road.
